TOYOTA OFFERS FREE SAFE DRIVING PROGRAM TO EDUCATE SACRAMENTO TEENS AND PARENTS ABOUT DANGERS OF DISTRACTED DRIVING.
Program Demonstrates Dangers of Distracted Driving in Hopes of Battling 1.6 Million Crashes Caused Annually by Cell Phone Usage and Texting While Driving
- Free 2.5 hour program is open to Sacramento-area residents March 12 & 13
- Registration is open online at www.toyotadrivingexpectations.com
- Visit http://pressroom.toyota.com/pr/tms/electronic.aspx?fid=112578&id=E0C16054 to view program documentary
SACRAMENTO, CALIF. (Feb. 17, 2011) – Even though California state law prohibits drivers under the age of 17 with restricted licenses from using wireless communications devices, including cell phones and text messaging devices, distracted driving is one of the leading causes of teen related accidents in the country today. To help reinforce the dangers of distracted driving and better prepare teen drivers, Toyota is hosting its hands-on teen and parent advanced driving skills program, Toyota Driving Expectations, for nearly 600 Sacramento area teens and parents. The safe driving program will be held at Cal Expo, located at 1600 Exposition Blvd. in Sacramento, Calif., March 12 – 13. Registration is open online at www.toyotadrivingexpectations.com.
Since the program began in 2004, nearly 16,000 teens and parents have gained critical defensive driving skills and learned firsthand how everyday distractions, to which new drivers are especially prone, can have unexpected, dangerous consequences. Participating teenagers must be between the ages of 15-19 and have a valid driver’s license or learner’s permit.
Program Overview
In the United States, the crash rate per mile driven for 16-19 year-olds is four times that of older drivers, according to the Insurance Institute for Highway Safety (IIHS). Moreover, in 2009, according to the National Highway Traffic Safety Administration (NHTSA), more than 5,000 people were killed in U.S. roadways and an estimated additional 448,000 were injured in motor vehicle crashes that were reported to have involved distracted driving. Within this statistic, the age group with the greatest proportion of distracted drivers was the under-20 age group. In an effort to prepare young drivers with crucial safety knowledge, Toyota Driving Expectations goes beyond what is taught in standard driver education courses, putting newly permitted or licensed teens behind the wheel to face challenging, real-world scenarios in a secure environment. The program’s curriculum is designed for teens and parents alike to:
- Learn defensive driving skills and accident avoidance techniques
- Identify the dangerous driving situations that they encounter daily
- Experience firsthand the dangers of distracted driving and understand the relationship between distraction and reaction time
- Understand vehicle dynamics and safety features
In an effort to foster an open dialogue between teens and parents about safe driving habits, a parent or guardian is required to attend the Toyota Driving Expectations program. As a result, parents learn the best practices to promote safe driving habits with their teen drivers, providing them with tips about how to continue improving driving skills at home.
The curriculum for Toyota Driving Expectations was developed in partnership with multiple organizations committed to safe driving, including the National Safety Council and the Defensive Driving Academy in California, as well as from direct teen and parent feedback at three highly successful pilot programs.
Quote
“By bringing Toyota Driving Expectations to cities across the country, Toyota is committed to reducing the rate of fatalities and accidents among young drivers.” – Michael Rouse, Toyota’s vice president of philanthropy and community affairs
About Toyota
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants. Toyota directly employs nearly 34,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota is committed to being a good corporate citizen in the communities where it does business and believes in supporting programs with long-term sustainable results. Toyota supports numerous organizations across the country, focusing on education, the environment and safety. Since 1991, Toyota has contributed more than $493 million to philanthropic programs in the U.S. For more information on Toyota’s commitment to improving communities nationwide, visit www.toyota.com/about/philanthropy.
Soap Soundz® Musical Hand Soap is a brand new product that is just starting to appear in major retailers. It might look like an ordinary bottle of liquid hand soap….but when the user pushes the pump down, they are treated to a musical tune or message, emitted from the bottle, as they wash their hands.
Steps4Kids to Write Their ABCs is a multiple award winning dvd that teaches how to write both upper and lowercase letters in traditional print. Selected as the “DVD of the YEAR” by Creative Child Magazine and as one of the “Best 10 Children’s Audio Visual Products” by child development expert Stevanne Auerbach, Ph.D, this dvd offers tips on how to: hold a pencil correctly, support left handed writers, and avoid letter reversals. This child friendly dvd also shows how to draw using select letters to make writing practice fun. Used in schools and homes throughout the USA to support students. (All products are made in the USA and comply with material safety requirements).














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Lily and I were able to see a screening of the Ramona and Beezus movie a few weeks ago and it was really good. There are no flying dragons or animated toys or vampires and nothing to scare your little ones. It is a live action “G” rated movie and perfect for little girls and Tweens.



I’m super jazzed to be heading out to the Milk the Moment Got Milk? tour this week and thought you might like to come too! Here is a link to their website with more detailed information 






• More than 90 percent of Ford research participants indicated that Ford’s inflatable seat belts are similar to or more comfortable than traditional belts, which could help increase the lower rate of rear belt usage




Lily was so excited to try this because she told me that she has seen a Kook-Aid commercial on TV and the drink looks good. At first I was hesitant to try it because when I think of Kook-Aid I think of sugar and when Lily has too much sugar it is like watching a cat on ‘catnip’. Once I read the package I was pleasantly surprised that the FUN FIZZ Drink Drops are a different type of Kook Aid drink and contain no sugar. The package contains 8 small individually packaged tablets, think alka-seltzer, which is great because you can keep a few in your purse or diaper bag and use them on the go. They are a fun and delicious way to get kids to drink water. To use them just tear open the pack and drop into an 8oz glass of water or water bottle. Each drink drop dissolves into a fizz kids will love to watch and then drink! You can view the
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Lastly we tried the 100 Calorie Cheese Bites and these fit into our families snacking style because we are always on the go and we love love love the 











een and one pink. The pink cup came with a green lid, which she did not like and she suggested that it come with a pink or purple lid. She immediately switched the lids on the cups.















